Willie Nelson Reserve Marijuana Commands 50% Price Premium

Willie Nelson Reserve Marijuana Commands 50% Price Premium

According to a recent analysis, the average markup on celebrity-branded strains of marijuana is about 24% higher. In Colorado, the first state to legalize marijuana for recreational use, “Leafs by Snoop” (Snoop Dog) averaged an 11.1% premium, and “Willie’s Reserve” (Willie Nelson) commanded a hefty 50% price premium. “Chong’s Choice” (Tommy Chong) showed no premium at all.

Chong's Choice Launch Party Trumps Trump (With Weed and Hope)

Chong's Choice Launch Party Trumps Trump (With Weed and Hope)

It  was two days after the election. As the PR guy for Tommy Chong's just launched Chong's Choice Colorado line of cannabis, I was charged with handling the legend through all day press interviews and a party that night. 

America’s Sweetheart Of Cannabis Debuts “Chong’s Choice” In Colorado

America’s Sweetheart Of Cannabis Debuts “Chong’s Choice” In Colorado

Ever wonder what Tommy Chong looks for in his cannabis? After all, he knows a thing or two about the plant – he’s been getting high professionally for decades! Now, people in Colorado can consume Chong-approved cannabis with the Rocky Mountain debut of his new cannabis brand, Chong’s Choice.

Chong’s Choice Makes Official Colorado Launch

Chong’s Choice Makes Official Colorado Launch

On the heels of legalization measures passing from the East Coast to the West, it was a perfect environment for Tommy Chong to debut his brand of cannabis in Colorado. The name of his company, Chong’s Choice, is exactly that — the most natural, organic, locally sourced bud the professional stoner could find in the Mile High State. With Chong’s Choice, Chong is riding the trend of celebrity cannabis lifestyle brands like Snoop DoggWillie Nelson, and Whoopi Goldberg.

Everything Will be Okay; Just Listen to What Tommy Chong Said About a Trump Presidency

Everything Will be Okay; Just Listen to What Tommy Chong Said About a Trump Presidency

Tommy Chong is in Denver for the Colorado launch of his cannabis brand, Chong’s Choice. The director, writer, actor, and comedian is best known as part of the funny stoner duo Cheech and Chong. The longtime cannabis advocate is thrilled that every marijuana state ballot initiative was passed (with the exception of Arizona) – he’s also thrilled with a Trump presidency, and here’s why:

Meet the Female Master Grower Behind Chong’s Choice Cannabis Brand

Meet the Female Master Grower Behind Chong’s Choice Cannabis Brand

Meet Cassandra Maffey, the master grower at Verde Natural cannabis cultivation center in Colorado. The high bar she sets for her grow has attracted the attention of big-name stoner celebrities getting into the cannabis business, like Tommy Chong.

Under the Radar: In Conversation With Tommy Chong

Under the Radar: In Conversation With Tommy Chong

Tommy Chong knows good weed—by sight alone. His preferred method of consumption is to smoke out of a DIY-bong fashioned from a kombucha bottle. And the 78-year-old comedian, artist, and activist––whose name has been synonymous with cannabis for more than 40 years––insists that all marijuana use qualifies as medicinal.

After nearly four decades, Tommy Chong can finally say: 'I told you so'

After nearly four decades, Tommy Chong can finally say: 'I told you so'

Tommy Chong is sitting in his backyard overlooking a beautiful western forest, taking a short break between building bongs out of recycled materials in his garage and quality testing more of his “top-shelf” Chong’s Choice products.