According to a recent analysis, the average markup on celebrity-branded strains of marijuana is about 24% higher. In Colorado, the first state to legalize marijuana for recreational use, “Leafs by Snoop” (Snoop Dog) averaged an 11.1% premium, and “Willie’s Reserve” (Willie Nelson) commanded a hefty 50% price premium. “Chong’s Choice” (Tommy Chong) showed no premium at all.
Ever wonder what Tommy Chong looks for in his cannabis? After all, he knows a thing or two about the plant – he’s been getting high professionally for decades! Now, people in Colorado can consume Chong-approved cannabis with the Rocky Mountain debut of his new cannabis brand, Chong’s Choice.
On the heels of legalization measures passing from the East Coast to the West, it was a perfect environment for Tommy Chong to debut his brand of cannabis in Colorado. The name of his company, Chong’s Choice, is exactly that — the most natural, organic, locally sourced bud the professional stoner could find in the Mile High State. With Chong’s Choice, Chong is riding the trend of celebrity cannabis lifestyle brands like Snoop Dogg, Willie Nelson, and Whoopi Goldberg.
Tommy Chong is in Denver for the Colorado launch of his cannabis brand, Chong’s Choice. The director, writer, actor, and comedian is best known as part of the funny stoner duo Cheech and Chong. The longtime cannabis advocate is thrilled that every marijuana state ballot initiative was passed (with the exception of Arizona) – he’s also thrilled with a Trump presidency, and here’s why:
Tommy Chong knows good weed—by sight alone. His preferred method of consumption is to smoke out of a DIY-bong fashioned from a kombucha bottle. And the 78-year-old comedian, artist, and activist––whose name has been synonymous with cannabis for more than 40 years––insists that all marijuana use qualifies as medicinal.