Willie Nelson Reserve Marijuana Commands 50% Price Premium

According to a recent analysis, the average markup on celebrity-branded strains of marijuana is about 24% higher. In Colorado, the first state to legalize marijuana for recreational use, “Leafs by Snoop” (Snoop Dog) averaged an 11.1% premium, and “Willie’s Reserve” (Willie Nelson) commanded a hefty 50% price premium. “Chong’s Choice” (Tommy Chong) showed no premium at all.

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